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Fill the gaps using these key words and phrases from the text:

1. A ____________ drink has gas bubbles in it. Another word for this is 2. The ____________ is the place where you can buy and sell shares in 3. A ____________ is 3 months of the year. January to March is the first 4. A ____________ is a small amount of food you eat between meals. 5. If you say how much something is ____________, you state its value in 6. A ____________ in business is another company selling the same 7. A ____________ is someone who buys and uses goods or services. 8. ____________ is money that you make by selling something. 9. If you ____________ on something, you give all your attention to that 10. A ____________ is a product that has its own name. Coca-Cola is an
Look in the text and find this information as quickly as possible:

1. Which company is now worth more – Coca-Cola or PepsiCo? 2. How much was PepsiCo worth on December 12 2005? 3. What was the market value of Coca-Cola in 2000? 4. When did PepsiCo buy the fruit juice business Tropicana? 5. What percentage of its profits does Coca-Cola get from fizzy drinks? 6. How much were Coca-Cola’s profits in the third quarter of last year? Taken from the Magazine section in Pepsi and Coca Cola are probably the most famous soft drinks in the world. For years Coca-Cola has been number one. Its sales have always been much higher than sales of Pepsi Cola. However, on December 12 2005 something changed. For the first time ever the Pepsi Cola company was worth more on the stock market than Coca-Cola. Pepsi Cola’s market value was $98.4bn on December 12 while Coca-Cola was worth $97.9bn. The "real thing" was suddenly number two not number one. Coca-Cola and PepsiCo have been great business rivals for many years. Marketing students always study these two companies because they are examples of how to create a powerful brand from something very simple - both drinks are made of brown carbonated water mixed with caffeine and vegetable extracts. Now marketing students study them for another reason: PepsiCo because it can change its business when people’s tastes change; Coca-Cola because it often cannot do this. At the beginning of 2000 Coca-Cola's market value was about $128bn, almost three times more than PepsiCo, whose market value was $44bn. In developed markets like the US and Europe sales of fizzy drinks are not increasing. The main difference between the two companies now is that PepsiCo is moving away from sugary carbonated drinks because it realises that consumers are worrying more and more about their health. In 1998 PepsiCo bought the fruit juice business Tropicana. Three years later it bought the energy drink Gatorade. Coca-Cola had the opportunity to buy Gatorade but its directors said the price was too high. That was a bad decision. Today PepsiCo has about 81% of the fast-growing sports drink market in the US. It has the number one fruit juice brand in Tropicana and the number one bottled water brand in the US, Aquafina. In last quarter of last year, sales of PepsiCo's non-carbonated drinks increased by 24%. PepsiCo gets about 23% of its worldwide profits from the fizzy drinks sector while Coca-Cola gets 85% of its profits from fizzy drinks. PepsiCo also owns snack foods including Walkers Crisps and Doritos, and these different products help it to sell to supermarket chains. Now Coca-Cola is trying to do the same. In June it started to sell Minute Maid fruit juice in Britain. It has also introduced the Dasani bottled water brand and the Powerade energy drink. Powerade is about one-fifth as big as Gatorade in the US. Dasani was not a success in Britain because it was made of ordinary tap water and consumers did not buy it. Coca-Cola's problems probably started when its chief executive Roberto Goizueta died in 1997. Many people then lost their jobs and there were a lot Taken from the Magazine section in of changes in the management of the company. In May 2004 the Irishman Neville Isdell became chief executive. Mr Isdell was open about Coca-Cola's mistakes. He said there were no easy answers. He said that Coca-Cola had missed consumer trends and that its advertising was not effective. He promised an extra $400m for marketing and promised to sell more in growing markets such as China and India. The company is now spending more money on developing new products. Now it seems that Mr Isdell is making some progress. Coca-Cola’s profits have increased over the past year. In the third quarter of last year profits increased by 37% to $1.28bn, with very good sales in developing markets such as China, Russia and Latin America. In the meantime PepsiCo is continuing to do well. It is concentrating on healthier products including Tropicana fruit bars and a carbonated version of Tropicana fruit juices.
Answer the questions using either Coca-Cola or Pepsi:

1. Which company has 81% of the sports drinks market in the US? 2. Which company gets 85% of its profits from fizzy drinks? 3. Which company sells the sports drink Powerade? 4. Which company sells Aquafina bottled water? 5. Which company owns Walkers crisps and Doritos? 6. Which company made a profit of $1.28bn in the third quarter of last
Match the symbols and abbreviations with the words

Taken from the Magazine section in
Put the following words with the word ‘market’. Do they go before
‘market’ or after it?

1. stock 2. value 3. sports drink 4. developed 5. growing 6. research
Complete the table:

5. increase ___________ 6. produce ___________ 7. introduce ___________ 8. promise ___________ Taken from the Magazine section in Key Words and Phrases

1. fizzy
2. stock market
3. quarter
4. snack
5. worth
6. rival
7. consumer
8. profit
9. concentrate
10. brand
2 Scanning

1. PepsiCo
2. $98.4bn
3. About $128bn
4. 1998
5. 85%
6. $1.28bn
3 Comprehension

1. Pepsi; 2. Coca-Cola; 3. Coca-Cola; 4. Pepsi; 5. Pepsi; 6. Coca-Cola
Vocabulary 1
Money and numbers

1. f; 2. e; 3. a; 4. c; 5. d; 6. b
Vocabulary 2
Words with ‘market’
1. stock market 2. market value 3. sports drink market 4. developed market 5. growing market 6. market research Taken from the Magazine section in Vocabulary 3
Word building
Taken from the Magazine section in



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