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Us_health_card.indd

RATE CARD:
TargetSource® Health Data - US
Reach your most valuable health consumers with the industry’s largest and most robust source of in-depth health data Comprehensive, self-reported data for precise
Build your knowledge of your target consumer
targeting
with custom data availability
„ Largest permission-based source of consumer- „ Sponsor a custom question in ICOM’s unique Shopper’s Voice® survey and gain exclusive consumer data that’s unique to „ Extensive reach - 8 million new names every year, 63 million consumers (33 million unique households) „ Select from 1000+ data points and gather information customized to your needs „ Access to 8.5 million permission-based e-mail consumers Consumer privacy
„ Integration of your online and offl ine programs ICOM, a division of Epsilon Targeting, is a responsible member of North America’s marketing community and has taken a leading role in the Optimize your marketing programs with exclusive
industry with respect to consumer privacy. customer insights
Evolving with the ever-changing privacy land- Exclusive behavioral and attitudinal data scape, ICOM has worked in cooperation with the including health conditions, OTC and RX Direct Marketing Association (DMA) to ensure our information practices comply with all applicable „ Accurate validated information from consumers Responder’s provide consent to receive further „ Extensive demographic and lifestyle profi ling offers so you can be assured their privacy has been respected and protected.
epsilontargeting.com
HEALTH COUNTS 2009/2010
HOUSEHOLDS
ACID RELIEF
HOUSEHOLDS
NEW Mylanta 225,000
BLADDER CONDITIONS
HOUSEHOLDS
NEW Zegerid
HOUSEHOLDS
NEW Total Households
ADULT ALLERGY & SINUS HOUSEHOLDS
NEW Alavert
CANCER HOUSEHOLDS
CHILDREN’S ALLERGY MEDICATION
HOUSEHOLDS
NEW Zyrtec-D
ADULT PAIN RELIEVERS HOUSEHOLDS
DEPRESSION HOUSEHOLDS
NEW Excedrin Back and Body
DIABETES HOUSEHOLDS
NEW Tylenol Extra Strength
NEW Tylenol Rapid Release
ANXIETY HOUSEHOLDS
ARTHRITIS HOUSEHOLDS
Enbrel 76,000Humira 121,000Methotrexate 155,000Remicade 86,000Other treatment or method epsilontargeting.com
DIET CONCERNS (Plan diet to:)
HOUSEHOLDS
MENSTRUAL PAIN RELIEVER
HOUSEHOLDS
MIGRAINES HOUSEHOLDS

NASAL SPRAYS
HOUSEHOLDS
HEART CONDITION
HOUSEHOLDS
NEW Heart disease
HIGH BLOOD PRESSURE
HOUSEHOLDS

ORAL DECONGESTANTS
HOUSEHOLDS
HIGH CHOLESTEROL
HOUSEHOLDS
OSTEOPOROSIS HOUSEHOLDS
SHOPPING BEHAVIORS
HOUSEHOLDS
INSURANCE COVERAGE
HOUSEHOLDS
Buy pain relievers at Wal-Mart or Target Prescription Drug Plan - own or plan to buy SKIN CONDITIONS
HOUSEHOLDS
LAXATIVES HOUSEHOLDS
Hydrocortisone cream (e.g. Cortaid, Cortizone 10) NEW Methotrexate 144,000
MACULAR DEGENERATION
HOUSEHOLDS
SLEEP DISORDERS
HOUSEHOLDS
NEW Advil PM
NEW Natural/Drug free sleep aids
epsilontargeting.com
SLEEP DISORDERS (cont.)
HOUSEHOLDS
OTHER MEDICAL CONDITIONS (cont.)
HOUSEHOLDS
NEW Simply Sleep
NEW Tylenol PM
NEW Unisom or Sominex
NEW Other sleep aids
NEW Fibromyalgia
OTHER MEDICAL CONDITIONS
HOUSEHOLDS
NEW Bipolar Disorder
NEW Multiple Sclerosis
„ Data is 24 months old as of January 2009. Counts shown are based on the active „ All counts are estimates; actual numbers will vary. Please contact your ICOM representative at 1.800.603.4555 for exact counts and data availability.
ICOM, a division of Epsilon Targeting
Epsilon is the industry’s leading marketing services fi rm. We combine a multi-channel and data-driven approach with
strategic and analytical services to maximize your marketing success. Couple that with award winning creative agency
services and a proprietary collection of consumer and business data for the most integrated marketing solutions available
today. For more information, visit epsilon.com.
Epsilon Targeting aligns the collective resources of ICOM, leader in targeted marketing and manager of North America’s
largest survey response database, with Epsilon Data Services, manager of the largest and most deliverable composite
database and Abacus, the world’s original and largest cooperative database, to create the industry’s leader in data
solutions – connecting you with your best opportunities. We provide a holistic approach to data marketing – providing
the depth and breadth of data and insight to make it actionable – creating programs that engage consumers and build
loyalty. For more information, visit epsilontargeting.com.

Source: http://media.cmgdigital.com/shared/news/documents/2014/02/03/Epsilon_health_Data_brochure.PDF

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