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Summary

Katie MacFarlane, Pharm.D.
SUMMARY
Proven professional with 18 years of pharmaceutical industry experience, including product development, marketing, sales management, and clinical research. Key capabilities include product launches, co-promotion, strategic product development, and product lifecycle planning. PROFESSIONAL EXPERIENCE
Managing Partner, SmartPharma Consultants: October 2007-Present • Provide marketing services to pharmaceutical companies, including market analysis, launch preparation, key opinion leader development, promotional material development, and sales force alignment. President and Chief Executive Officer, Xintria Pharmaceutical Corp: June 2006-Present • Leading a start-up company in the development of berberine for treatment of dyslipidemia and Type II • Active in securing funding from investors, venture capitalists, and investment banks. • Direct activities of consultants, vendors, and advisors to plan and complete Preclinical, Phase I, and Vice President, Women’s Healthcare and Product Planning, Warner Chilcott, Inc.: 2001-2006 • Managed sales and marketing team for all Women’s Health Care products. • Managed Product Planning team to assure products move through the development pipeline to approval • Launched new products, including Femring®, Loestrin 24®, and Femtrace®. • Managed Women’s Healthcare sales team (220 representatives and 24 managers) in the promotion of oral contraceptives and hormone therapy. • Participated in due diligence and deal negotiations for purchase of Sarafem® from Lilly, femhrt®, Estrostep®, and Loestrin® from Pfizer, and co-promotion of Dovonex® with Bristol-Myers Squibb. • Member of new products committee, active in decision-making regarding priority of and funding for
Regional Manager of Sales, Northeast Region, Parke-Davis division of Warner-Lambert and Pfizer, Inc.: 1999-
2000

• Responsible for 10 district managers and 100 sales representatives in the Northeastern U.S. • Managed Primary Care, CNS specialty, and hospital sales forces in the promotion of Lipitor®, Rezulin®, Accupril®, Neurontin®, Celexa®, and femhrt®.
Senior Director of Marketing, CNS, Parke-Davis division of Warner-Lambert and Pfizer, Inc.: 1998-1999
• Directed Parke-Davis in launch and co-promotion of Celexa® with Forest Laboratories. Celexa sales reached $350MM in first year, one of the top 10 launches in the pharmaceutical industry. Director of Marketing, Lipitor®, Parke-Davis division of Warner-Lambert and Pfizer, Inc.: 1995-1998 • Responsible for development of product positioning, launch campaign, and launch marketing strategies, achieving over $1 billion in sales in 12 months. Katie MacFarlane, Pharm.D.
• Managed team in conduct of all Lipitor® marketing activities, including medical education, managed • Responsible for pre-launch marketing: developed national thought leaders; developed 10-year lifecycle plan; reviewed and edited proposed package insert; developed campaign for consumers and physicians to increase awareness of need for better cholesterol reduction. • Participated in evaluation and selection of Pfizer as co-promotion partner, development of contract terms for sales hurdles and A&P expenditures, and joint operating committee. • Responsible for developing long-term strategic plan for Lipitor, including market analysis of potential new indications and planning for landmark clinical trials. • U.S. Marketing representative to development team for avasimibe, antiatherosclerotic in Phase I/II Product Manager, Accupril®, Parke-Davis division of Warner-Lambert and Pfizer, Inc.: 1994-1995 • Responsible for Accupril marketing in hypertension and heart failure. • Analyzed licensing and patent extension opportunities. Clinical Scientist, Medical Research, Parke-Davis division of Warner-Lambert and Pfizer, Inc.: 1991-1994 • Developed Phase IIIb and IV clinical trials to support marketing of Lopid® and Accupril®. • Conducted advisory panels; developed study protocols; managed contract research organizations; wrote study reports; provided data to marketing team to support promotional efforts; assisted in sales training at product launches.
Postdoctoral Fellow, Hoffmann-LaRoche, Inc. and Rutgers University: 1989-1991
• Completed 2-year postdoctoral fellowship in Industrial Clinical Pharmacy. • Developed and conducted clinical trials for Xenical® (Phase I/II) and Librax® (Phase IIIb). • Supported the sales force by providing drug information and sales training. • Delivered lectures and seminars as adjunct faculty, School of Pharmacy, Rutgers University. Clinical Pharmacist, Wishard Memorial Hospital, Indianapolis: 1988–1989 Retail Pharmacist (part-time), Grand Union, Belleville: 1989–1991 Pharmacy intern, University Hospitals of Cleveland: Summers 1986, 1987 EDUCATION
Doctor of Pharmacy, Purdue University, 1987-1989
B.S. Pharmacy, Purdue University 1983-1988
PROFESSIONAL ASSOCIATIONS
Purdue School of Pharmacy Dean’s Industrial Advisory Council
Healthcare Marketing Council – Faculty for Product Manager Development Program
Healthcare Businesswomen’s Association

Source: http://www.rondaxe.com/wp-content/uploads/2013/06/MACFARLANE-CV.pdf

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