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Toucan Market Entry Services Description
For many companies headquartered outside of the Poland,
penetrating the Polish market becomes an important part of their
business strategy. The Polish market is large, homogeneous, and a
traditional EU leader in most product categories. The rewards of a
successful Poland presence can be extremely gratifying. In addition to
the Polish market opportunity, establishing and maintaining market share in Poland can play
an important role in maintaining technical advantage and market share in your home market.
Commercial success in Poland relies on three factors: a strong product, a comprehensive
market entry strategy and a strong distribution and sales network. Unfortunately, many
companies have failed in their attempt to enter the Polish market. In most cases, these
companies fail because they lack a clear market entry plan and lack experience in the Polish
Your Gateway to Success in Poland
As strategic operation, advisory and management consulting firm, the Toucan Business
1. Fine tune your product for the Polish market
3. Plan your market entry, product launch, sales and customer support strategies
5. Generate sales, manage relationships, and support marketing
6. Above all, we open the gateway to high sales — and mutually profitable partnerships.
Steps to Profits
1. Perform Strategic Business Assessment
• Assess company's readiness to enter the Polish market.
2. Develop and implement a customized Polish market entry plan
• Develop product strategy for localization, pricing, discount levels, marketing programs
that maximize customer exposure and sales channel business models that maximize
3. Build channel relationships
• Leverage longstanding relationships to introduce products into the market
• Create and foster new channel and key customer relationships
4. Drive revenue
• Establish a "pipeline" and tracking system for new sales opportunities
• Track effectiveness of existing channels
• Provide tools to assist reseller or distributor organization to close large accounts
• Establish strategic partnerships with other manufacturers
Critical Issues Challenging You
Toucan Business Consulting can help you answer the challenging operational, sales and
1. Are we ready to enter the Polish Market?
2. How can we cost effectively enter the Polish market?
4. How do pricing strategies differ in Poland?
5. What sales strategy would be most effective?
6. What is the right balance between direct and indirect sales?
7. Who should we approach for strategic alliances and how do we build these
8. How do we set up an effective marketing, service and support program?
Strategic Business Assessment
Do you have the resources to enter the Polish market successfully? Entering the Polish
market will take a large amount of companies’ resources and you must be sure that the
company can handle the strain it will put on current operations.
The first step in the program is to evaluate your product and perform an assessment of the
company and its operations. This will give us a good indication of your potential for success
in the Polish market. We begin by performing an internal evaluation of the corporation,
interviewing key personnel, reviewing available market research, laying out a schedule of
milestones, then interviewing key customers.
At the root of our strategic business assessment is a deep understanding of technology, as
well as current and emerging customer needs. Our Strategic assessment may involve
determining the best places to allocate corporate resources; identifying shifts in the market
and positioning the company for different market scenarios; reviewing the effectiveness of
sales channel strategies; assessing a stalled product launch; or develop specific strategic
plans to assist business units with new business development, market analysis and
Market Entry Plan
Next we will produce a comprehensive market entry plan that will provide you with a road
map to introduce market and distribute your product in Poland.
1. An in-depth assessment of the effort required to finalize your product for production
2. Development of a market introduction plan which will include: Recommended Pricing
Structures, Distribution Channel Recommendations, Budgets, Launch Schedules and
Timetables, Advertising, P.R. and Trade Show Strategies
3. Establishment of a target date for the start of sales
4. Development of a unit sales plan for the first twelve months
Implementing the Plan
Using the accumulated information, market insights and decisions made during first two
stages of program, we will assist you in executing the plan. We are offering you the
opportunity to leverage our marketing, technical, channel management and administrative
resources. We are looking forward to being your strategic partner in entering one of the
The professionals of the Toucan Business Consulting have in depth experience in a broad
spectrum of industries, including but not limited to:
High-achieving pharmaceutical sales professional with 4 years of experience in a wide range of medical specialties. Outstanding record of exceeding sales targets in product portfolio market share and volume growth. Strong commitment to a high level of therapeutic area knowledge and customer service. Multilingual (Fluent in Filipino, conversational in Spanish). Advanced PC skills in Microsoft Wo
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