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Microsoft word - warsteiner partners with the bmw international open_final.doc
Warsteiner Partners with the BMW International
Brewery expands its engagement in international golf with the
Professional Golfers’ Association European Tour.
Warstein, April 16, 2013
. The Warsteiner Brewery is represented for the first time at the BMW
International Open from June 18-21, 2013 in Munich. Thus, the brewery continues its golf
engagement within the framework of its partnership with the Professional Golfers’ Association
European Tour which was signed in 2012. At the BMW International Open, the brewery will
participate for the first time at a European Tour event held in Germany.
As official partner of the European Tour, the brewery from the Sauerland is represented at the
BMW International Open 2013 with an exclusive Warsteiner Lounge as well as a König Ludwig
Biergarten along the course, which is located adjacent to the headquarters of BMW in Munich.
“We look forward to our partnership at this prestigious golf event and our presence at the only
tournament of the European Tour in Germany,” explains Thorsten Terlohr, Head of Sponsoring
For Warsteiner, the past year was a very successful season. “More than 150,000 visitors
experienced Warsteiner directly on location at the tournaments and millions of spectators
participated via various media,” says Terlohr. As in 2012, a special focus will be on the BMW
PGA Championship, which will be held from May 23-26 at the Wentworth Club in Virginia
Water near London, followed by the KLM Open from September 12-15 at the Kennermers Golf &
Country Club in the Dutch town of Zandvoort near Amsterdam. At both events, the beer from
Warstein will provide the perfect refreshment. “Historically, the Warsteiner Brewery has engaged
in many international sponsoring and partnership endeavors in the sports world,” declares Terlohr.
“Golf is increasingly gaining appeal with consumers of all ages.” For that reason, Warsteiner has
chosen the world of international golf played at the highest level as a focus for its marketing
communication. “Our international strategy mirrors the core values of the Warsteiner brand:
International class, passion, and our exceptional art of brewing – a perfect match with the
premium character of international golf.”
The Warsteiner Brewery
Warsteiner Brewery, founded in 1753, is one of the largest private breweries in Germany. Its
flagship is the Warsteiner Premium Verum brand, one of the most popular beer brands in all of
Germany. The product portfolio also includes the 100% natural Radler beverages WARSTEINER
Radler Zitrone, WARSTEINER Radler Grapefruit and WARSTEINER Radler non-alcoholic, the
beer mix beverages WARSTEINER Premium Lemon and Cola* as well as the twice hopped
In addition to the Warsteiner Brewery, the Paderborner Brewery (Paderborner, Isenbeck,
Weissenburg), the Herforder Brewery (Herforder Pilsener), die Frankenheim Brewery
(Frankenheim Alt) and a holding in the König Ludwig Schlossbrauerei Kaltenberg (König
Ludwig Dunkel, König Ludwig Weissbier, König Ludwig Hell) are part of the Warsteiner Group.
The Warsteiner Group now sells its products in more than 60 countries worldwide and on all five
For more information:
Corporate Communications Department
Warsteiner Brauerei Haus Cramer KG
Tel.: 02902-88 1354
Fax: 02902-88 2354
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