Microsoft word - cityflats updated press release final 6 10 09.docx
FOR IMMEDIATE RELEASE
The Procter & Gamble Company
CITYFLATS HOTEL BECOMES FIRST IN MIDWEST TO ACHIEVE
LEED GOLD CERTIFICATION
Leading-Edge Hotel Utilizes P&G Professional Cleaning Solutions in
Achieving Exclusive Environmental Recognition
HOLLAND, Mich., June 10, 2009
– CityFlats Hotel has achieved LEED Gold Certification from the
Leadership in Energy and Environmental Design (LEED) Green Building Rating System. The first
hotel in the Midwest to achieve the prestigious certification, CityFlats carefully selected its partners,
including P&G Professional, to uphold its commitment to sustainability.
“We’re excited to be on the forefront of fostering sustainable hotels,” said David Wilsey,
CityFlats General Manger. “Our focus is to provide unique, one-of-a-kind experiences for our
guests, while keeping our environmental impact to a minimum.”
Employing environmentally-preferred cleaning products – designed to work effectively while
minimizing their environmental footprint in their manufacture, use and disposal – is a key
requirement of LEED certification. To meet their green cleaning needs, CityFlats selected the
Procter & Gamble (NYSE:PG) Professional Line products, including the “Trusted Trio” of Spic and
Span® 3-in-1 All Purpose Cleaner, Comet® Bathroom Cleaner and Mr. Clean® Magic Eraser.
“P&G Professional products perform exceptionally well for multipurpose cleaning. We’re
able to do most of our work with just three products, compared to other systems that use five or
more. This helps reduce the amount of product we have to ship, use and recycle,” added Wilsey.
“We’re excited to work with CityFlats and applaud them on their commitment to
environmental protection,” said Chris Vuturo, External Relations, P&G Professional. “P&G
Professional shares this mission and is constantly working to provide high-performing cleaning
solutions with limited environmental impacts.”
LEED is a nationally-recognized benchmark providing independent, third-party verification
that a building is an environmentally-responsible, profitable and healthy place to live and work.
Located in downtown Holland, CityFlats excels in water and energy efficiency initiatives, using 30
percent less water than baseline standards. In addition, the hotel’s seating and décor was
designed locally and manufactured using rapidly-renewable materials.
About P&G Professional
Procter & Gamble Professional™ is the away-from-home division of Procter & Gamble,
serving the foodservice, building cleaning and maintenance, hospitality and convenience stores
industries. P&G Professional offers complete solutions utilizing its parent company's scale, trusted
brands and strengths in market and consumer understanding. P&G Professional features such
brands as Tide®, Dawn®, Mr. Clean®, Febreze®, Swiffer®, and its own brand, P&G Pro Line®.
Please visit http://www.pgpro.com for the latest information about P&G Professional's solutions.
About City Flats Hotels
CityFlats is a boutique hotel located in downtown Holland, Mich. Its 56 rooms are each
unique in design and contain environmentally-friendly custom décor and furniture. On the top floor
of the hotel is CityVū Bistro, Holland’s premier destination for rooftop dining.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The
company has one of the strongest portfolios of trusted, quality, leadership brands, including
Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®,
Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately
138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the
latest news and in-depth information about P&G and its brands.
Aymee Valdes, PainePR for P&G Professional – 213-996-3811 email@example.com
Maggie Habib, PainePR for P&G Professional – 213-996-3770 firstname.lastname@example.org
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