Microsoft word - meravkrasnerresume_marketing.doc

Merav Krasner
107 Highland Ave, Highland Park, NJ 08904 ” 732.985.6097 ” meravkrasner@yahoo.com Marketing Product / Project Manager Profile
Goal-driven, dedicated marketing executive offering 8 years of experience in pharmaceutical marketing management including
product development and the ability to cultivate strong business relationships and resolve issues in a way that propels innovation and
growth ” Productive team player who thrives on collaboration and integrates different perspectives into meaningful action ”
Effective team builder and motivating supervisor with demonstrated ability to recognize market opportunities and consistently
generate new revenue streams
Professional Experience
Elie
Directed reassessment of the Elie Tahari Internet image and formulated e-Commerce business strategy Directly responsible for planning and execution of the on-line store re-launch, resulting in streamlined infrastructure, professional web image, superior customer care, and 30% increase in on-line sales Established quality relationships and acted as a central point of contact for all e-Commerce initiatives between Elie Tahari departments (Creative Services, Sales, Design, IT) and the site hosting retailer, Neiman Marcus Increased e-Commerce profitability over time by conducting extensive performance analysis of the business Played key role in developing a marketing plan to drive Internet traffic and aggressively grow web customer base Johnson & Johnson PGSM – USA
Successfully secured pre-marketing budget of $1M by conducting Topamax stage gate review (market and competitor analysis), thereby proving the business case for the new product Involved in all phases of new product development from conception to actual marketing. Interfaced with Operations, Research & Development, and Marketing to develop product attributes and development goals Directly responsible for development and execution of a global launch plan for Risperdal Consta Fully managed internal and external communication programs for Risperdal Consta, including opinion leader relationship building, commercial advisory boards, publications strategy and global congress management, and PR interface Generated global commercial assessments for Topamax and helped identify new product opportunities for Risperdal Consta, beyond their primary indication Johnson & Johnson JANSSEN – Cilag, Israel
Product Manager – Risperdal
Recruited and capably managed a new sales force of 9 and directed all aspects of their training and development Winner of Employee Achievement Award for developing and implementing a highly successful local marketing program Promoted product by cultivating collaborative relationships with doctors and effectively winning the market share Organized and directed logistics of the high-profile Regional Physicians’ meetings Medical Sales Representative - Abic Pharma / Teva Group Established rapport with doctors and delivered high-impact sales presentations to achieve initial market penetration Dexmor – Medical Equipment, Tel Aviv, Israel
Delivered formal sales presentations and earned new business by providing relevant clinical information for the diagnostic kits used in hospital laboratory for testing of various infectious diseases Education
Ph.D. studies in Biochemistry (incomplete), Tel Aviv University, Tel Aviv, Israel B.S., Life Sciences, Tel Aviv University, Tel Aviv, Israel Professional Training And Certifications
Advanced Pharmaceutical Marketing Strategy, 2002 Pharmaceutical Advertising Leadership Process, 2003 Microsoft Office and the Internet, 2001 Leadership Effectiveness and Development, 2002

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